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Coached by people who've done the work. Between the three of us we've coached strength and conditioning professionally, served as an Army Ranger, and competed at the Division 1 level. Different paths, same standard: you do the work, we make sure it's the right work.

JAMES HORAN
Founder / Creative Partner
Retired Army Ranger. James brings the discipline and accountability that make hard things non-negotiable.

JAKE PORIS
Founder / Technical Director
Licensed strength and conditioning coach. Jake builds your programming, so every set has a reason behind it.

JUSTIN PORIS
Founder / Strategic Lead
Former Division 1 athlete, on track to play professionally out of high school until a career-threatening labrum tear. He fought back to earn a D1 scholarship, graduated with a bachelor's in psychology and an associate degree, and is working toward a PhD. If you've ever had an injury tell you no, he's the reason this company exists.
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